Different socialization agents - such as family, school and government - play an active and fundamental role in teaching media literacy. Their role is directly involved in improving European education.

The role of the teacher in media education is fundamental in mediating the teaching and learning process for young people

The mediating role of the family in children’s media education is essential for them to develop good information consumption habits and to reflect on their media diets.

NGOs and other community-based agencies have participated in action plans on the importance of digital education and media literacy in formal and informal settings

Governments and institutions both national and foreign are implementing projects to include media literacy in school curricula and to educate citizens about infoxication.

Professional and other non governmental associations insist on raising media consumption awareness to improve the development of media skills related to understanding and dialogue.