Children and young people have grown up in a technological society and interact with knowledge through social networks and screens. For this reason, they assume an active role and become the main agents in the production and broadcasting of their own content. This interaction with information through different formats, languages and electronic devices does not provide the necessary skills that media competence requires.

Media literacy has an impact on citizens’ freedom of expression as an instrument for strengthening democracy. This fundamental right, recognized in the UDHR, provides citizens with access to public information, to express their thoughts, to participate in the social sphere, to discuss public affairs and to contact national and international organisations.

For more than a decade, international organisations – UNESCO, UN, EU – have promoted the inclusion of media literacy through various programmes and projects. These initiatives in themselves have not been sufficient for the inclusion of media literacy in education.

International organizations and research groups have developed best practice guides on Media Literacy to assist teachers and families in the effective use of information and media by children and young people.